We take ownership of protecting and helping our clients maximize their IP assets. Not just lawyers - your trusted advisors, counselors and IP professionals.
A law firm providing superior intellectual property services uniquely tailored to each client's needs.
Services
Peroff Saunders provides a full range of intellectual property legal services.
Counseling
in regard to intellectual property rights, disputes and transactions
Litigation and Enforcement
of intellectual property rights and unfair competition in federal courts throughout the U.S.
International Searching and Clearance
of trademarks in over 150 countries
Opposition and Cancellation Proceedings
in the United States Patent and Trademark Office
Filing and Prosecution
of trademarks, copyrights, designs and domain names in the U.S. and internationally
Domain Name Disputes
under the Uniform Domain Name Dispute Resolution Policy
Negotiating and Drafting Agreements
pertaining to intellectual property rights
Audits
of trademark portfolios
Anti-Counterfeiting Enforcement Programs
to stop importation and distribution of counterfeit goods
Supervision and Management
of domestic and global trademark portfolios
Recording
of trademarks and copyrights with US Customs and Border Control
The Team
Mark I. Peroff
Mark I. Peroff
Partner, New York Office

mark.peroff@peroffsaunders.com

Main: 646.898.2030
Direct: 646-898-2033

Mark Peroff is a seasoned intellectual property attorney who has over 25 years of experience helping clients protect their intellectual property in the United States and virtually all countries throughout the world.

Mark's positions at the USPTO, industry, and private practice enable him to develop and implement effective strategies to facilitate accomplishing client's goals of procurement, monetizing, enforcement, and defending IP rights. Mark's clients span the globe, as well as the spectrum of for-profit and not-for- profit enterprises. Having filed over 7,000 US trademark applications and been responsible for the procurement of countless foreign applications, as well as representing clients in trademark and copyright litigation in federal courts throughout the US, business transactions, his peers are correct when they say "Mark is the go-to person" regardless of the nature of the problem. He gets the job done with energy and enthusiasm.

Bar Admissions
  • N.Y. State Bar
  • Federal District Court for Southern District of New York
  • U.S. Court of Appeals for the Federal Circuit

Education
  • B.A. History – University of Cincinnati.
  • Juris Doctor – University of Cincinnati

Associations
  • Association for the City of New York
  • Asociación Interamericana de la Propiedad Intelectual (ASIPI)
  • European Community Trademark Association (ECTA)
  • International Trademark Association (INTA)
  • Pharmaceutical Trademark Group
  • American Jewish Committee - Member of Board of Directors, NJ Chapter
  • Congregation B'nai Jeshurun, NJ - Member Board of Trustees
Darren W. Saunders
dsaunders@peroffsaunders.com

Main: 646 .898 2030
Direct: 646 898 2052

Mr. Saunders's practice is focused on intellectual property litigation, counseling and transactional matters. He has 30 years of experience in the areas of trademark, patent, copyright and unfair competition law. Mr. Saunders has extensive litigation experience, having litigated in numerous federal courts throughout the United States, as well as in the Trademark Trial and Appeal Board and the International Trade Commission. He has been involved in several high profile litigation matters that have received significant media attention.

Mr. Saunders is regularly involved in matters concerning fashion and the apparel industry as well as other industry sectors, including consumer products and pharmaceuticals. He has extensive experience in contract negotiation and drafting, including license and consent agreements, asset purchase agreements and other agreements related to intellectual property transactions. Mr. Saunders also has broad experience in anti-counterfeiting enforcement, including working with United States Customs and Border Protection to prevent importation of counterfeit goods, as well as obtaining ex parte court orders to seize counterfeit goods in the United States.

Mr. Saunders has authored many articles on intellectual property issues that have been published in major legal publications including The New York Law Journal, The National Law Journal and The Trademark Reporter.
Robert Cravens
Of Counsel

rcravens@peroffsaunders.com

Main: 646.898. 2030


Robert Cravens has over 20 years' experience as a trademark lawyer specializing in counseling, strategizing, clearance, protection, and portfolio management -- all on an international scale.

Robert has worked in law firms and in-house, and his tenure as the global head of trademarks for a major multinational consumer goods company has given him a keen understanding of what businesses expect of their trademark lawyers. He applies this understanding to help Peroff Saunders' clients achieve their trademark goals in a practical and cost-effective manner.

During his career, Robert has had the opportunity to develop particular expertise in the following sectors: perfumery and cosmetics; nutritional supplements and pharmaceuticals; and luxury goods. He has also been involved with lifestyle brands (e.g., PLAYBOY, DAVIDOFF), designer brands (e.g., CALVIN KLEIN, MARC JACOBS, KENNETH COLE), and celebrity brands (e.g., JENNIFER LOPEZ, CÉLINE DION, DAVID BECKHAM).

Robert has worked in Paris, France and in New York City. He is fluent in French and English, and proficient in German.

Practice Areas: Intellectual Property

Bryan Peroff
Associate Attorney

bperoff@peroffsaunders.com

Main: 646.898.2030
Direct: 646.898.2074

Mr. Peroff has experience in federal trademark availability, prosecution and litigation. His practice also includes general IP counseling and all aspects of legal brand protection.

Bryan graduated from the New York Law School and the University of Michigan. He is licensed by the New Jersey Bar and is certified for admission to the New York Bar (Admission expected in 2018). Bryan joined the Peroff Saunders legal team in 2017 and makes important contributions in all areas of the practice. He attends frequent trademark law conferences and enjoys the camaraderie and mentorship with partners and associates of the firm.

Michael Peroff
Associate Attorney

michael.peroff@peroffsaunders.com

Main: 646.898.2030
Mobile: 773 494 2946

Michael A. Peroff is an Associate Attorney in the Chicago office of Peroff Saunders, P.C. Michael earned his Bachelor Degree in History from Indiana University, with a particular focus on music history. He received his J.D. from The John Marshall Law School in Chicago, Illinois. He is currently a member of the Illinois Bar, as well as actively participates in intellectual property associations such as the International Trademark Association (INTA), Pharmaceutical Trade Mark Association (PTMG), and the Internet Corporation for Assigned Names and Numbers (ICANN). His focus is on the preparation and prosecution of trademark applications in the United States, as well as maintaining global trademark portfolios. Michael also focuses on domain name issues by participating in the Internet Committee for the INTA as well as ICANN's review of rights protection mechanisms for brand owners and domain name owners. In his spare time, Michael enjoys playing basketball and reading historical non-fiction books.
Rich Goldstein
Of Counsel

While most patent attorneys do not work with individual inventors, Rich Goldstein has built a career on working with both individual inventors and start-up companies.

His approach includes listening to and understanding their goals and needs.

  • Providing custom-tailored representation.
  • Offering specific guidance to keep their project moving toward their individual goals.
  • He has given critical advice to more than 10,000 inventors, and has obtained nearly 2,000 patents for his clients.

He has educated thousands more about the patent process through his seminars, educational videos, and best selling book: The ABA Consumer Guide to Obtaining a Patent.

He also works directly with executives to help them make effective decisions to protect their IP, meet their business goals, and leverage the value of what they have already created.

Rich regularly attends a wide variety of entrepreneurship and innovation events and actively explores new ways to help his clients achieve their business and personal goals.
Jason Kasner
Senior Associate

Jason Kasner represents clients in the entertainment, visual arts, food and beverage, real estate services, alcoholic beverages, jewelry, beauty and cosmetics, personal care products, and pharmaceutical industries. Jason focuses his practice in trademark, copyright and transactional law and has extensive experience in intellectual property litigation, domestic and international trademark prosecution and portfolio management, negotiating and drafting licenses and all manner of agreements, cease and desist and intellectual property enforcement efforts, as well as Internet domain name dispute resolution. Jason also has experience representing clients in intellectual property matters in the Federal Courts and in proceedings before the United States Trademark Trial and Appeal Board.

Prior to joining Peroff Saunders PC, Jason worked as an in-house attorney in the intellectual property departments of Fortune 500 companies such as Colgate-Palmolive Company in New York City and Realogy Holding Corporation in Madison, New Jersey. Jason graduated from the Benjamin N. Cardozo School of Law in 2005 where he was a member of the Cardozo Journal of Conflict Resolution, and he received his B.A. in History and Economics from Colgate University in 1999.

Jason is licensed to practice law in the United States District Courts for the Southern, Eastern and Western Districts of New York as well the state courts of New York and New Jersey.

Mark I. Peroff
Partner, New York Office

Mark Peroff is a seasoned intellectual property attorney who has over 25 years of experience helping clients protect their intellectual property in the United States and virtually all countries throughout the world. Mark's positions at the USPTO, industry, and private practice enable him to develop and implement effective strategies to facilitate...

FULL BIO »
Darren W. Saunders
Partner, New York Office

Mr. Saunders's practice is focused on intellectual property litigation, counseling and transactional matters. He has 30 years of experience in the areas of trademark, patent, copyright and unfair competition law. Mr. Saunders has extensive litigation experience, having litigated in numerous federal courts throughout the United States, as well as in the Trademark Trial and Appeal Board....

FULL BIO »
Robert Cravens
Of Counsel

Robert Cravens has over 20 years' experience as a trademark lawyer specializing in counseling, strategizing, clearance, protection, and portfolio management -- all on an international scale. Robert has worked in law firms and in-house, and his tenure as the global head of trademarks...

FULL BIO »
Bryan Peroff
Associate

Mr. Peroff has experience in federal trademark availability, prosecution and litigation. His practice also includes general IP counseling and all aspects of legal brand protection. Bryan graduated from the University of Michigan and New York Law School. He is licensed by the New Jersey Bar and is certified for admission...

FULL BIO »
Michael Peroff
Associate

Michael A. Peroff is an Associate Attorney in the Chicago office of Peroff Saunders, P.C. Michael earned his Bachelor Degree in History from Indiana University, with a particular focus on music history. He received his J.D. from The John Marshall Law School in Chicago, Illinois...

FULL BIO »
Rich Goldstein

Of Counsel

While most patent attorneys do not work with individual inventors, Rich Goldstein has built a career on working with both individual inventors and start-up companies.


FULL BIO »
Jason Kasner
Senior Associate

Prior to joining Peroff Saunders PC,
Jason worked as an in-house attorney in the intellectual property departments of Fortune 500 companies such as Colgate-Palmolive Company in New York City and Realogy Holding Corporation in Madison, New Jersey. Jason graduated from the Benjamin N. Cardozo School of Law in 2005.

FULL BIO »
Company Updates
Presenting on the Importance of IPRs in India
April 16th, 2019

Last month, Mark Peroff discussed best practices for protecting valuable brands during his presentation at the 14th Annual International Seminar of MarkPatent.ORG on Intellectual Property Rights in Ahmedabad, India. Intellectual property rights should be viewed as an important strategic business asset – central to a business' growth and success.

In the News
Representative Clients
Our Clients Say
I am responsible for overseeing the registration and protection of the world famous Rubik's Cube and Rubik's Brand intellectual property throughout the world. As such, I deal with over 30 legal companies in numerous jurisdictions. I have personally worked with Mark Peroff for several years and more recently with Darren Saunders and Cassandra Tam and can wholeheartedly recommend them and their company. They offer top level service, are personable, diligent and give excellent value for money compared to the big name legal offices.
David Kremer
President, Rubik's Brand Ltd
We are forever grateful to the Peroff Saunders legal team for making their valuable knowledge and experience in the field of trademark protection available to our organization.

I know we are in good hands.

Thomas Heymann
Executive Director, Sepsis Alliance
I have been working with Mark for over 20 years on all our trademark needs both domestically and internationally. He is personable, honest, fair, responsive, and has tremendous integrity alongside a remarkable breadth of knowledge and experience.

Ian Lirenman
C.E.O. Renature Skin Care, Inc.
Founder emerginC Skin Care
I take great pleasure in recommending the lawyers at Peroff Saunders who have been our intellectual property counsel for many years. Their high energy and experience always seems to provide creative and smart legal advice that addresses our legal needs and budget.

F. Gluck
General Counsel
info@peroffsaunders.com
(646) 898-2030
NEW YORK OFFICE
745 Fifth Ave, Suite 500
New York, NY 10151
Chicago office
1480 Techny Road
Northbrook, IL 60062